As the people talked, we started to get a sense for why they thought Excel is cool – Excel enables people to be rockstars at their jobs and get recognition from their peers. Excel makes people feel powerful. Excel is a work tool that people *love* to use.
You can also read the rest of the answers. Lots of OneNote and Kinnect. Even a Visio and a Minesweeper.
Excel enables geeky guys to get geeky chicks. And vice versa.
Except, in Excel, smaller is better.