I recently registered http://www.dailydoseofexcel.com as an alternate way of getting to this site. www.dicks-blog.com still works and shall always work. (By the way, what are the capitalization rules when you start a sentence with a url, or part thereof?)
I originally named this site dicks-blog for a variety of reasons. Is two a variety? First, I own the domain dicks-clicks.com (invented by my buddy, John Walkenbach) which is a site I never update or even look at, and dicks-blog.com fit that same mold. Second, I didn’t really know if an Excel blog would work. There was a distinct possibility that I would be converting this blog to something else because nobody wants to read about Excel, and I could easily do that with my generic domain name. The third, secret reason was to trick women who are interested in online pornography into visiting my site.
The success of the blog now in hand, I decided to get a more intuitive domain. For $9 a year, what the heck?